Thibault Lerailler's profile

Novagrow 2.0 - Novagrow

Novagrow 2.0
Innovate for better urban agriculture and reconnecting with nature
We helped Novagrow with their product strategy and designed these indoor microgreen gardens by aiming at sustainable practices (eco-design) and a functional design for the user.
Novagrow's mission is to innovate for better urban and circular agriculture by offering an indoor garden that allows anyone to grow 20 varieties of herbs and nutritious vegetable shoots at home, all year round.


Aiming at sustainable practices and a functional design for the user

The Novagrow garden:

- Is designed so that every parts of the system can be easily replaced in the event of a defective part. As for grow mats, they are composted at the end of a crop cycle.

- Is easy to use and assemble. Its automatic lighting and autonomous irrigation require very little maintenance for the user. In addition, growing plants with the Novagrow Simple is done in 4 easy steps thanks to an innovative technique that uses bamboo fiber mats instead of soil mix.

- showcases eco-friendly bamboo wood, energy-saving LED lighting system and abundant greenery, providing an elegant look that adds a touch of nature to the kitchen.






Novagrow has raised $ 230,000 from crowdfunding on Kickstarter in 30 days and won 2 Design Awards


GRANDS PRIX DU DESIGN – 14th edition

Discipline : 
- Industrial Design & Product Design Industrial Design / Consumer Goods : Gold Winner
- Special Awards / Wood Featured in Industrial & Product Design : Platinum Winner



Novagrow 2.0 - Novagrow
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Novagrow 2.0 - Novagrow

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